When internationally recognized and award-winning boutique design firm, Boller Coates & Neu, needed to develop interactive annual reports for General Motors Corporation, they turned to Nifty Inc. to design and develop the dynamic microsites. BCN knew Nifty could deliver to create captivating digital experiences for one of the most respected and recognized brands in the world. Having worked on countless annual reports, Nifty was well positioned for the task being experts in the areas of digital delivery and financial communications.

Nifty’s approach involved designing and developing bespoke websites for GM’s annual reports, resulting in immersive and informative online experiences that went beyond expectations. Through intuitive user experience design, streamlined navigation, and stunning visual imagery, Nifty created lasting impressions for brand enthusiasts and shareholders alike. These digital journeys not only showcased the car company’s exceptional products and core values but also reflected their unwavering commitment to innovation.

With the success and impact of the initial engagement, Nifty was brought back again and again to design and develop additional online experiences for General Motors that presented the company’s financial performance to investors and captured the essence of the automaker’s trusted brand, diverse range of vehicles, and global automotive prowess.